Breaking the publishing paradigm
Formed in late 2016, the Adventures Group business was formed as a specialist content business. Not a publisher, not an agency - the Adventures business was designed to be something out of the box to drive inspiration through quality content and supporting that with science and strategy to deliver business results for partners.
As a specialist in the outdoor/adventure field, the Adventures Group team has been built with people who live and breathe this lifestyle, and who connect with the experiences the same way our audiences do too.
Whether we are taking rugged, off-road adventures to the tip of Cape York or leading a hiking tour through the Grampians Peak Trail, our team of experts are always on location to test all the gear needed. We regularly review the newest models of caravans, boats, camper trailers and motorhomes, plus all the specialty gear for the journey and put them to the test to provide consumers real insight into what will suit their needs, and their budget!
Adventures Group was formed with a clear principle that there is no one-size fits-all approach to working with partners. The business has been able to provide tailored business solutions and bespoke content strategies using a team of experts, to produce seamless video content, inspiring imagery and engaging storytelling to drive business outcomes.
With a suite of market-leading brands in the outdoor adventure market, including; Camper, Caravan World, Outdoor, Trade-A-Boat and TradeRVs, the Adventures print and digital media assets connect with over half a million consumers each month. The Adventures business is also renowned for its ability to host and manage major events and projects which help to build category and brand, Best Aussie Vans and Camper Trailer of the Year are two key events which help shape the market each year.