Our Approach:
In developing a marketing partnership, Emprise seeks to understand our partners business in order to develop an integrated marketing program across all channels
Content-led strategy to drive visibility of brands and products throughout the sales funnel
Demonstrate partner's core value proposition messaging across owned, earned and paid media
Campaign optimisation and channel optimisation throughout campaign with partner(s)
Results driven and performance outcomes
Content Solutions:
The Emprise team is engaged by our partners to fulfil a wide range of content led solutions, including:
- Full content strategy and delivery
- On-off video / content production
- Video / photography shoots
- Custom mapping solutions
- Content production services (custom video, photos, written content)
- Bespoke content events
- Product reviews / tests
- Production services (graphic design, publishing, ad design, editing)
- 3D video production
- TV production services (including ads)
The core principle we operate on in delivering these services is to provide services within our areas of expertise. This allows us to produce the best possible content solutions for our partners in the most cost-effective manner. Additionally, operating a number of media channels within the space also provides the opportunity to expand the reach of the content when appropriate.
The Emprise Difference
Emprise has a unique proposition as a content and marketing partner:
We are not an agency, so we don’t seek to control
We are not a traditional publisher, so we are open to partner with other channels and media brands
We are a partner, so we:
Focus on your results
Leverage the scale of our content team to create high-quality content, efficiently
Use our networks to maximise the value proposition
Build long-term relationships
We back our own content strategy to engage markets. This enables us to run successful magazine and book brands despite the challenging market conditions in print media.
Open Agency Principle:
Emprise is a specialist in content and marketing. However, we operate using an open agency principle, in which we work with other agency partners (or internal teams) who can complement our offering to maximise results for our partners. Program partners include:
Media planners and buyers
SEM and performance marketing specialists
Publishers and content teams
Ad networks and media channels
Other trusted partners