CAMPERX Launch: MEDIA RELEASE

Emprise Group — 17 April 2020
EMPRISE LAUNCH THE ULTIMATE TOURING COMPANION: CAMPERX

The ultimate planning tool for exploring regional Australia, CAMPERX, was launched today by Emprise Group Holdings, amidst the most challenging times for the local industry.

Combining the best maps from Hema Maps (Hema), the most comprehensive lists of campsites and caravan parks plus best of breed trip planning and navigation tools, CAMPERX will transform the way travellers plan and explore Australia.

CAMPERX is the first stand-alone app to be launched off the HemaX platform. HemaX is a cutting edge technology stack which will allow consumers to access and interact with the richest information (including maps) for regional touring in Australia, on any device.

Functional online or offline in the remotest parts of Australia, CAMPERX provides access to Hema’s award-winning maps plus in-depth information to navigate Australia’s entire road network, including remote roads and off-road tracks. 

“For the past five years working in the regional tourism space, I have had people talk to me about the 'holy grail' of offline, interactive trip planning supported by rich content. I am very proud to say that HemaX will deliver on that promise and CAMPERX is the first launch of many new products,” Emprise CEO Rob Gallagher commented.

“The whole concept of HemaX is to bring the best content, the best maps and the best technology together to help grow regional tourism. We will work in close collaboration with the regions and their communities and help bring visitation back once the impact of this tragic year is behind us."

“The restrictions on travel and the closure of campsites and national parks is something we are acutely aware of and it is having a demonstrable impact on communities, businesses and families around Australia. By launching today we hope that the app can be used in the comfort of the lounge room to plan the next big adventure, whenever that is safe to do.”

With more than 100,000 points of interest - CAMPERX is Australia’s most extensively moderated and verified database of camping information, location types, facility inclusions, interests and things to do while you travel.

The CAMPERX App features comprehensive and regularly updated information about Australia’s campgrounds, holiday parks, national parks, rest stops, dump points and will provide full on-line booking capability in future releases to make booking on the road even easier.

Available in the Apple Store and Google Play Store, HemaX’s new CAMPERX app is custom-designed to be the ultimate touring companion. The App has been built with ease of use in mind; with quick links to places of interest nearby, the ability to save and store your favourite places, and trip planning functionality which can all be synced back to the HemaX Cloud.

Ends.