Where to Camp Guide: Product Launch

Emprise Group — 28 April 2020
Prepare for your next adventure with the new Hema guide book

PREPARE FOR YOUR NEXT ADVENTURE WITH THE ALL NEW WHERE TO CAMP GUIDE, FROM HEMA MAPS.

Hema Maps, Australia’s premier producer of off-road and touring maps and guides has today launched their NEW product the Where To Camp Guide (1st edition) with a retail price of $64.95. 

The new book is 478 pages and has over 180 pages of maps and complements the latest range of products launched over the past 6 months by Emprise Group, owner of Hema Maps.

"Our research indicated there was a spot in the market for a comprehensive and easy to use guide to the best camping spots all over Australia. This product is complemented by Hema’s industry leading maps and fully verified points of interest ", Emprise Group COO Matt O’Meara commented. 

Designed to give travelers everything they need to plan the ultimate Australian camping and caravanning adventure, Where to Camp features the latest Hema regional maps plus over 40,000 verified POIs sourced and field checked by the Hema Map Patrol team. 

“The Hema Map Patrol team collects the POIs with a 3rd party software enabled with a GPS receiver with sub-meter accuracy. Each POI collected is complemented with a range of attribution and photos which gives our users that rich and insightful content they can browse and use to plan their next adventure”, Emprise Group Head of GIS / Cartography Pierre Kurth commented.

Readers can browse comprehensive site listings across all states and territories, or select sites along their path using detailed Hema maps. Listings include camping grounds, caravan parks, bush camps and overnight rest areas, making it easy to find the perfect destination, while an intuitive design ensures stress-free trip planning.  

"The product launch was originally planned to inspire travellers throughout this Winter touring season, however as circumstances have it, our Where to Camp guide becomes the perfect tool to have at home to help plan the next adventure once it is safe to do so", Emprise Group CEO Rob Gallagher commented. 

The Where to Camp Guide (1st edn) will be available via major retailers and bookstores and has an recommended retail price (RRP) of $64.95. 

Hema’s Where to Camp Guide features:

• Over 5,500 indexed sites, split into 75 regions

• Site information and facilities

• 180 pages of maps showing site locations

• More than 1,000 free and budget sites

• Free dump points

• Intuitive, easy to use design

• Camping and travel tips
 
For further information and comment, contact: -

Rob Gallagher, Emprise CEO
 
Email: rgallagher@emprisegroup.com.au