The 600th issue of Caravan World was sent to the printers today, to mark an extraordinary journey for Australia’s longest-running and most trusted caravan magazine of almost 50 years.
In recognition of the respect Caravan World has within the market, the Campervan and Motorhome Club of Australia (CMCA) announced an exclusive membership offer for Caravan World subscribers to be launched with the 600th issue.
From June 1, all Caravan World subscribers will get access to the CMCA membership with no joining fee (saving $16.50) while all 70,000 CMCA members will now be able to access the Caravan World digital subscription for free and add the print version of Caravan World to their annual membership.
CMCA expressed their excitement in partnering with Emprise Group Holdings to offer Caravan World subscribers the extra benefits of belonging to the largest RV club in Australia. CMCA CEO, Richard Barwick said “Caravan World subscribers who take up the offer will have access to a host of member advantages, receive substantial savings and benefits plus access to the Club membership magazine, the Wanderer”.
Mr Barwick added, “New members will also be able to access our low-cost RV Park network, a product that is unmatched by any commercial park anywhere in Australia. This alone is worth the membership fee”.
Emprise Group Holdings, which took over the publishing of Caravan World in 2016, released details of the CMCA partnership today as a fitting way to celebrate the landmark edition.
Emprise CEO, Rob Gallagher commented, “Caravan World has long been the consumer’s bible when researching and planning their caravan or RV purchase, or helping to guide their next big adventure.”
“Since we purchased Caravan World, we have focused on the credibility and the quality of the content. This has seen us buck the readership trend with both retail sales and
subscription sales stable against a backdrop of 20 to 30% annual declines across the broader magazine market.”
“The partnership with the CMCA, the largest caravan club in Australia, is recognition by both parties that together we can help grow this fabulous market and provide move value for our readers, our advertisers and our partners. We see this initiative as another important one to further grow our readership and connection to our core target markets.”
Caravan World has continued to show its relevance to the audience, with retail circulation up 5% compared to 2018 and subscriptions up 50% year on year, against a backdrop of a magazine market that has seen double digit declines in recent years.
The 600th issue showcases the journey from issue 1 back in 1970 and the key players whose voices have graced the pages of Caravan World over the journey.
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For further information and comment, contact: -
Rob Gallagher, Emprise CEO
Email: rgallagher@emprisegroup.com.au
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ABOUT CARAVAN WORLD
Caravan World is Australia's longest-running caravan magazine. This half-century-old institution is seen as the 'bible' for those wanting everything from technical advice to insights into the best places to stay in this vast country of ours.
Our travel features are produced by writers who are living and breathing the caravan and camping lifestyle, often doing their own 'big lap', while caravan reviews are independently assessed in real conditions, whether that's in the Red Centre or up the remote coast of WA, where our experts ensure they put vans through their paces and pass on their experiences to you.
We'll continue to touch every corner of Australia in an effort to educate, inform and inspire you with authentic content which will help ensure you can make the most of your own adventures.
ABOUT CMCA
CMCA is the largest Recreational Vehicle (RV) Club in Australia, with over 70,000 members, nationally and overseas. Established 34 years ago, the Club has grown to the proportion where it is considered as the leader in consumer groups in this market. It caters for all types of RV enthusiasts and you actually don’t have to own a vehicle to become a member.
In recent times, the CMCA have expanded to develop many projects such as RV Friendly Towns and Destinations, sponsored the installation of black water disposal points throughout Australia, development of our RV Parks low cost camping network, Chapter and Special Interest Groups, online travel platform called Geowiki X, printed and digital magazine called The Wanderer and so much more. Further information is available online www.cmca.net.au.
ABOUT EMPRISE GROUP
Emprise Group Holdings is a dynamic media and marketing business specialising in the delivery of content and mapping for the outdoor / adventure travel sector. The Emprise business operates three key business streams across media (print & digital), mapping (GPS & printed maps) and marketing services, including events that provide scale of operation and diversity of opportunities.
The business operates a number of industry-leading brands (including; Hema Maps, Camper Australia, Caravan World, Trade-A-Boat and Outdoor) which each engage with a niche industry segment to connect with and engage consumers. The Emprise brands deliver content through magazines, navigation devices (inc GPS) books, mobile applications and websites and have over half a million active users interacting with them each month.