Media Release: Emprise to establish new digital businesses

Emprise Group — 30 July 2020


New digital first businesses established as part of structural change post COVID.

Today, Emprise Group Holdings announced the formation of two new business units within the group to complement the Hema Maps and Adventures Group businesses which together formed Emprise in 2018.

Following a review of operations during the tumultuous COVID-19 period, the Board of Emprise identified that key areas of opportunity in the business would come from specialised rather than generalist skills. As a result, Emprise Classifieds and HemaX will be established as new, digital first companies.

Chairman, Sam Hayward commented, "We have long talked about the ability to run our technology as a standalone entity. Today we realised that vision and it will shape the direction of our group into the future."

"HemaX has changed the way we develop digital products and established a clear growth strategy in delivering B2B platform solutions while the Emprise Classifieds business has the potential to play a meaningful role in shaping the marketplace for boats and RVs." 

Each of the Emprise business units will be overseen by the executive headed by group CEO, Rob Gallagher and CFO, Matt O'Meara.

"The past 12 months have been a roller coaster, however, we have built the foundations to support sustainable growth across our business. The group strategy remains clear, and these structural changes will assist the teams delivering the building blocks of that strategy more effectively." Gallagher said.

"While all our businesses are built on the distribution of high quality content and data, the ability to service the respective customers and clients within each of the streams will be enhanced through dedicated resources under the new structure."

In the next 12 months, a number of major projects will be delivered by the Emprise businesses, including the launch of the new Hema Maps Explorer digital ecosystem, powered by HemaX, which will see revenues surpass those of FY19 (pre-COVID).

"The team is focused on delivering strong financial results in a really challenging market. The executive have been very clear in removing the barriers within the business that has limited that growth and allowing the teams to do what they do best." Gallagher added.

"We are very proud of the work done by our team and are excited by the next chapter."

The Hema Maps business will be led operationally by O'Meara and HemaX will fall under the remit of Gallagher and group CTO and co-founder Justin Derry. The Adventures business will be headed by General Manager, Chris Jefferson, and Creative Director, Tim van Duyl, who have played senior roles in the Emprise business. 

New appointment, Celso Prado, will join the business on 1 August as the General Manager of the Emprise Classifieds business following seven years running sales and marketing for leading camper trailer manufacturer, Mars Campers.   



For further information and comment, contact: - 


Rob Gallagher, Emprise CEO


Phone: 0418 339 836




To be the most credible source of regional, remote and offroad data in Australia through the delivery of best of breed retail products, mapping services and data. 


To be the premier Content Agency within the RV / Marine / Outdoor category supporting partners through effective and efficient content production, complimented by credible content within our own brands.


To be the preferred marketplace for Caravans, RVs, Boats and Marine products in Australia for dealers and consumers by helping find customers (buyers).


To be the premium B2B provider of off-road navigation, touring and trip planning software to the travel, automotive and RV industries in selected jurisdictions. 


Emprise Group Holdings is a dynamic media and marketing business specialising in the delivery of content and mapping for the outdoor / adventure travel sector. The Emprise business operates four key business streams across media (events, print & digital), mapping (GPS & printed maps and books), marketplaces and technology solutions.


The group operates a number of industry-leading brands (including; Hema Maps, Camper Australia, Caravan World, Trade-A-Boat, Trade RVs and Outdoor) which each engage with a niche industry segment to connect with and engage consumers. The Emprise brands deliver content through magazines, navigation devices (inc GPS) books, mobile applications and websites and have over half a million active users interacting with them each month.


Emprise is 50:50 owner of the HemaX business with CJ Global Tech. HemaX will drive the digital roadmap for the group as well as establishing B2B focused technology solutions for the navigation and tourism segments.